Privacy Policy
Who we are
Letters from Emma is operated from the United Kingdom. We are the data controller for personal data collected through this website and our subscription service. If you have any questions about this policy, please contact us at hello@fromemma.co.uk.
What personal data we collect
We collect only the data necessary to operate our service:
- Email address — when you join the waitlist or subscribe.
- Name and delivery address — when you subscribe, to send your letters.
- Payment details — processed securely by Stripe. We never store card numbers.
- Usage data — anonymised analytics about how you interact with our website (see Analytics below).
How we use your data
We use your personal data to:
- Manage your waitlist place and notify you when subscriptions open.
- Dispatch your letters and process payments.
- Send you service-related emails (dispatch notifications, subscription confirmations).
- Respond to your enquiries.
- Improve our website through aggregated, anonymised analytics.
We will not sell, rent, or share your personal data with third parties for their own marketing purposes.
Legal basis for processing
We process your data under the following legal bases:
- Contract — processing your name and address to fulfil your subscription.
- Legitimate interests — sending service emails and improving our website.
- Consent — sending marketing or waitlist emails, and placing analytics cookies. You may withdraw consent at any time.
Email marketing
We use Kit (formerly ConvertKit), based in the United States, to manage our email list. Kit is certified under the EU-US Data Privacy Framework and provides adequate data protection. Every marketing email includes an unsubscribe link. You may also withdraw consent by emailing us directly.
Analytics
We use PostHog (EU Cloud, hosted in Frankfurt) to collect anonymised analytics about website usage. PostHog does not use third-party advertising trackers. Analytics cookies are only placed with your consent via our cookie banner. You may decline analytics cookies without affecting your experience on this site.
Payment processing
Payments are handled by Stripe, which is compliant with PCI DSS. Stripe may process your payment data in the United States or European Union. We do not store payment card details on our own systems.
How long we keep your data
- Waitlist email addresses: until you unsubscribe or request deletion, or up to 24 months of inactivity.
- Subscriber data (name, address, order history): for the duration of your subscription plus 6 years, as required for accounting and legal compliance.
- Analytics data: aggregated and anonymised; no individual retention limit.
Your rights under UK GDPR
You have the following rights regarding your personal data:
To exercise any of these rights, please contact us. We will respond within one calendar month. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
Cookies
We use a single category of cookies — analytics cookies (PostHog) — which are only set with your consent. No advertising or tracking cookies are used. You may withdraw consent at any time by clearing your browser cookies and declining via the cookie banner on your next visit.
Changes to this policy
We may update this policy from time to time. Material changes will be communicated by email to active subscribers. The date at the top of this page always reflects the most recent version.
Terms & Conditions
1. About us
Letters from Emma is operated in the United Kingdom. References to "we", "us", or "our" in these terms refer to Letters from Emma. References to "you" or "your" refer to the person subscribing or using this website.
If you have any questions, please contact us at hello@fromemma.co.uk.
2. The subscription service
Letters from Emma is a physical subscription service. Subscribers receive two letters per month, forming a continuous serialised story set in Regency-era England. The Gift plan runs for twelve months and does not renew. Monthly and Annual plans continue until cancelled. All plans include UK postage.
The service is available worldwide. Postage is included in the subscription price for UK and EU addresses. An additional delivery charge applies for addresses outside the UK and European Union.
3. Ordering and account
By placing an order, you confirm that you are at least 18 years of age and are legally capable of entering into a contract. You are responsible for ensuring that all information you provide — including your name, delivery address, and payment details — is accurate and up to date.
A subscription contract is formed when we confirm your order by email.
4. Pricing and payment
All prices are shown in pounds sterling (GBP) and include VAT where applicable. Current prices are:
- Monthly: £12.95 per month, billed monthly.
- Annual: £99.95 per year, billed annually.
- Annual Gift: £124.95, a one-time payment.
Prices are subject to change. Existing subscribers will be given at least 30 days' notice of any price increase before it applies to their subscription.
Payments are processed securely by Stripe. We do not store payment card details.
5. Delivery
Letters are dispatched by Royal Mail. Delivery timescales are estimates and not guaranteed. We are not liable for delays caused by Royal Mail or other circumstances beyond our control. For full delivery information, see our Shipping & Returns page.
6. Cancellation and refunds
Your right to cancel and our refund policy are set out in full on our Shipping & Returns page, which forms part of these terms.
7. Intellectual property
All content delivered as part of the Letters from Emma subscription — including the text of letters, illustrations, and enclosures — is the intellectual property of Letters from Emma. You may not reproduce, distribute, or publish any part of it without our prior written consent. This does not affect your right to share personal photographs of your letters for non-commercial purposes on social media.
8. Limitation of liability
Nothing in these terms limits or excludes our liability for death or personal injury caused by negligence, fraud, or any other liability that cannot be excluded by law.
Subject to the above, our total liability to you in connection with the subscription shall not exceed the total amount paid by you in the 12 months preceding the event giving rise to the claim.
We are not liable for any indirect, special, or consequential losses.
9. Service availability
We reserve the right to suspend or discontinue the service at any time. If we are unable to fulfil the remaining portion of a subscription due to circumstances within our control, we will issue a pro-rata refund for undelivered letters.
10. Privacy
Our Privacy Policy above explains how we collect and use your personal data. It forms part of these terms.
11. Governing law
These terms are governed by the laws of England and Wales. Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to your rights as a consumer under the laws of your country of residence.
12. Changes to these terms
We may update these terms from time to time. We will notify active subscribers of material changes by email at least 14 days before they take effect. Continued use of the service after that date constitutes acceptance of the revised terms.